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MBL is escalating our presence in South Australia’s only dedicated food and beverage trade show by spotlighting the offerings of our Packaging, Custom Blending and Machinery divisions.

The South Australian Food, Bev & Tech Trade Show will be held on Tuesday, May 17, and Wednesday, May 18, in the Goyder Pavilion at Adelaide Showground, Wayville.

“We’ll be promoting, in one all-round stand, products and services from across all three of our divisions,” says MBL General Manager of Sales and Marketing, Bexley Carman.

“There will be plenty on show to interest Members and existing customers.

“We had a good response last year and we’re confident this year’s show will be even more successful in attracting new customers.”

The show, jointly hosted by Food SA and GaP Solutions, is billed as a “one-stop place” for retail, food service, catering, bakery and butchery sectors.

About 90 exhibitors will showcase their assorted products, including technologies and equipment, to more than 1,500 visitors.

Last year, some 50 exhibitors credited the show with generating extra business totalling more than $2.4 million.

With MBL support, AMIC will present two masterclasses on centre stage to showcase the skills and knowledge of independent butchers.

AMIC State Manager Chris Kelly is planning two events for day one – sausage-making masterclass, and a People’s Choice competition featuring the winning sausages from the six categories of last year’s SA Sausage King final.

“People can sample the sausages and register their votes, which will be added up at the end of the day to give a true consumer verdict,” Chris says.

On day two, a “protein-cutting” masterclass will be conducted by AMIC’s 2021 Apprentice of the Year, Sarah Hopgood, of Whyalla.

Details have not been settled, but Sarah will likely bone out a whole rump and make products including fillet mignons, a pocket roast, marinated steak, beef yiros, stir-fry strips, burgers and schnitzels.

“It’s amazing what you make out one piece of meat,” she says.

“It’s a great chance to promote butchers and I’m looking forward to it.”


Event details

Dates: 17-18 May 2022

Venue: Goyder Pavilion, Adelaide Showgrounds